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We are glad you are here – our blog offers practical advice and musings on all aspects of the college admissions process.  

UC Admissions Gets Tougher for In-State Students

According to data from the 2014-2015 admissions season, Californian’s are facing even tougher admissions odds at UC campuses, while offers to out-of-state and international students are increasing. The number of Californians accepted to a UC campus dropped by about 1,000, while the number of out-of-state acceptances rose by about 1,700. Acceptances for international students also…
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Who’s Reading Your Essay?

Here’s a visualization exercise I use with students before they start their admissions essays. I want you to imagine a college admissions representative. I’ll say it’s a woman in her late 30’s, but you can visualize anyone you want. It’s mid-February, at 9 pm on a weeknight. She’s sitting at a desk with a pen…
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Advice from the Other Side

I asked students and parents from the Class of 2015 to share their advice for students and parents about to begin the college admissions process. Who better to provide guidance than those who have just completed the journey? Here is some of the advice that they offered…. Advice from Students, for Students This may sound cliche,…
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What to do if you’re Boring

I have worked with a range of students from very diverse backgrounds. Some come from low-income neighborhoods and are the first in their family to attend college. They have overcome their share of hardships. I have also worked with students from affluent and middle class families, most of who have never had to worry about…
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Mastering Online Research

The Internet is a wonderful and horrible place for research. All the information you could ever want is right at your fingertips, but distractions abound – emails arriving, new stories on Facebook, the latest sports updates, just to name a few. To make it worse, most websites (including this one) are loaded with links to other pages,…
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Size Does Matter

When it comes to selecting a college, size does matter. Colleges in the US range from the very, very small (such as Shimer College in Chicago with 77 undergrads) to the very, very large (like Arizona State University with nearly 40,000 undergrads), with most falling somewhere in between. When building a college list, I recommend…
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Conquering the College Fair

Spring is here and it’s time for college fairs! At these events, representatives from dozens of colleges set up tables, hand out promotional material and make themselves available for interested students and parents. Some fairs also include information sessions about applying to college, financial aid and other related topics. College fairs are wonderful opportunities for…
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